Jingming Li

In 2014, China surpassed the United States as the biggest e-commerce market in the world. And, it's estimated that in 2015 20%*, of $27 billion, of global luxury goods will be purchased by Chinese consumers. With 49% of its population shopping online, China is the ideal market for global expansion. Jingming shares his view on the dynamics of China's e-commerce marketplace and the keys you must be aware of to successfully reaching the Chinese consumer – 12 million** of which bought overseas goods online during the second half of 2012.

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Romancing The Product - Redefining Luxury eCommerce at Moda Operandi
Keiron McCammon, CTO/Head of Product, Moda Operandi

2. The Luxury Retail Experience: How Commerce And Content Can Bring Back The “White Glove”
Matt Dion , VP Marketing, Elastic Path Software
Michael Klein, Director of Industry Strategy, Adobe Marketing Cloud

3. Digital Tools To Enhance Your Brand’s Sales & Ownership Experience
Mark P. Ramsey, General Manager, Digital Retail Operations, Audi

4. Connecting With Your Audience Emotionally: Visual Storytelling On Pinterest, Instagram, And Tumblr
Nick Mueller, Head of Content Marketing, Piqora

5. Alipay: Connecting Global Brands With China
Jingming Li, President and Chief Architect, Alipay U.S.

6. How Digital Is Evolving The Definition of Luxury
Jon Jackson, Executive Creative Director and Sophie Kleber, Executive Director of Product Strategy and Innovation, HUGE

7. Creating A Meaningful Site Experience To Engage Customers And Drive Sales
James Sandora, Director – Global Digital Strategy & Integration, Kohler
Heather Kaminetsky, VP of Marketing—Americas, NET-A-PORTER GROUP