Luxury Interactive 2014 (past event)

October 13 - 15, 2014

Rockefeller Group, New York, NY

Contact Us: 1.888.482.6012

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Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

08:00 - 08:40 Continental Breakfast And Registration/Opening Of The Solutions Lounge


08:40 - 08:45 Welcome Remarks

Megan Kessler, Event Director, Luxury Interactive 2014

08:45 - 08:55 Chairperson's Opening Address

Josh McFarland, CEO & Co-Founder,TellApart

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Josh McFarland

CEO & Co-Founder
TellApart

08:55 - 09:15 Romancing The Product - Redefining Luxury eCommerce at Moda Operandi

Keiron McCammon, CTO,Moda Operandi

Kicking off the day is Keiron McCammon, CTO for Moda Operandi who played an instrumental part in the company’s re-imagining and re-launch of its entire e-commerce technology platform, website & mobile app which have redefined the luxury shopping experience for their customers. From vision, to strategy, to execution Keiron shares lessons from the trenches including:

• Why you need to build a core competency in technology

• How to approach rebuilding your technological capabilities from the inside out

• What technology can do to "romance" the product and make an impact

• The importance of tying together website, mobile & customer service to create a high tech/high touch experience for today's luxury consumer

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Keiron McCammon

CTO
Moda Operandi

09:15 - 09:35 The Luxury Retail Experience: How Commerce And Content Can Bring Back The “White Glove”

Matt Dion, VP Marketing,Elastic Path Software Michael Klein, Director of Industry Strategy,Adobe Marketing Cloud
An integral part of a luxury brand customer journey is the ‘white glove’ service, the personal touches, and amazing brand experience. It is a critical part of the offline experience, so why would you not use the same approach online? Savvy brands, retailers, and branded manufacturers leverage digital experiences and digital storytelling to forge strong emotional connections with consumers. At Elastic Path, we believe that these new digital experiences call for a fresh approach to ecommerce, one that seamlessly blends commerce and content and empowers your marketers to create compelling, personal journeys, and where consumers can transact within the experience vs. being sent to a traditional web store. This exciting session will show you how to accelerate the customer journey by using commerce software designed exclusively for Adobe Marketing Cloud to create and manage complete, compelling digital experiences.

Attendees will learn how to:
• Overcome challenges that block the delivery of experience-driven commerce

• Bring transactional capabilities directly into Adobe Marketing Cloud

• Build an interoperable technology platform to maximize digital revenue
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Matt Dion

VP Marketing
Elastic Path Software

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Michael Klein

Director of Industry Strategy
Adobe Marketing Cloud

09:35 - 09:55 Digital Tools To Enhance Your Brand’s Sales & Ownership Experience

Mark Ramsey, GM- Digital Retail Operations,Audi of America Inc.
Audi is providing customers with a dramatically reimagined sales and ownership experience that is accessible on their terms; it is already translating into higher brand loyalty. The Audi Progressive Retail Experience is a suite of software, hardware and process elements within the sales and service areas of Audi dealerships. The result is a digitally enabled shopping and service experience that is as memorable as an Audi is to drive. This high-level case study teaches you how to deliver high-value customer experiences that do not have to be at your expense or bottom-line. In this session, Mark highlights:
• Utilizing consumer apps to create a more personal, consistent, impactful and customer-centric sales and service experience
• How Audi provides dealers the tools to deliver a more impactful and efficient customer experience
• A dealership experience that is exciting, respectful and valuable for the customer –
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Mark Ramsey

GM- Digital Retail Operations
Audi of America Inc.

09:55 - 10:35 Morning Refreshment & Networking Break In The Solutions Lounge

Enjoy your mimosas!

Your eCommerce site has become much more than just a place to buy a luxury good; it is now also a destination for your consumer to be fully immersed in your brand’s lifestyle. By engaging your consumer onsite, you get to educate and sell the consumer with your own brand voice. The executives on this panel have built several ways to not only entertain the consumer but also sell to them in an authentic way while keeping their “white gloves” on:
• Building content and experience to make luxury brands relatable yet inspiring for consumers’ to lifestyle
• Exploring different mediums that provide information to the customer in an interactive way:
• Video
• Company blogs
• Magalogs
• Recognizing the website is a living document—how your brand can best be responsive to the online shopping customer
• Collecting data onsite, explaining the value for future purchases and relevant content

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Heather Kaminetsky

VP of Marketing—Americas
Net-A-Porter

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Christoph Oberli

Vice President of e-Commerce and Interactive
Mandarin Oriental Hotel Group

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James Sandora

Director Content Strategy & Integration
Kohler

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Marc Viale

Vice President of Marketing
The RealReal

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Danielle Savin

Director of Digital Consulting Services
LYONSCG

11:05 - 11:25 C-Level Chat: Building An Enterprise’s Omnichannel Experience

Michael Burgess, President, HBC Digital at Hudson's Bay Company,Saks Fifth Avenue

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Michael Burgess

President, HBC Digital at Hudson's Bay Company
Saks Fifth Avenue

11:25 - 11:45 Developing Your Visual Content Marketing Strategy: The Emotional Power of Images

Nick Mueller, Head of Content Marketing,Piqora Wes Yee, Head of Demand Generation,Piqora
Pinterest, Instagram, and Tumblr have changed the way retailers and brands connect to their audiences. See how marketers are using visual content to deepen their engagement with current customers and reach new ones. Learn how to develop a visual content strategy that fits what each visual & interest-based social network is about, and how they work together.
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Nick Mueller

Head of Content Marketing
Piqora

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Wes Yee

Head of Demand Generation
Piqora

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Romancing The Product - Redefining Luxury eCommerce at Moda Operandi
Keiron McCammon, CTO/Head of Product, Moda Operandi

2. The Luxury Retail Experience: How Commerce And Content Can Bring Back The “White Glove”
Matt Dion , VP Marketing, Elastic Path Software
Michael Klein, Director of Industry Strategy, Adobe Marketing Cloud

3. Digital Tools To Enhance Your Brand’s Sales & Ownership Experience
Mark P. Ramsey, General Manager, Digital Retail Operations, Audi

4. Connecting With Your Audience Emotionally: Visual Storytelling On Pinterest, Instagram, And Tumblr
Nick Mueller, Head of Content Marketing, Piqora

5. Alipay: Connecting Global Brands With China
Jingming Li, President and Chief Architect, Alipay U.S.

6. How Digital Is Evolving The Definition of Luxury
Jon Jackson, Executive Creative Director and Sophie Kleber, Executive Director of Product Strategy and Innovation, HUGE

7. Creating A Meaningful Site Experience To Engage Customers And Drive Sales
James Sandora, Director – Global Digital Strategy & Integration, Kohler
Heather Kaminetsky, VP of Marketing—Americas, NET-A-PORTER GROUP
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Heather Kaminetsky

VP of Marketing—Americas
Net-A-Porter

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Keiron McCammon

CTO
Moda Operandi

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Mark Ramsey

GM- Digital Retail Operations
Audi of America Inc.

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James Sandora

Director Content Strategy & Integration
Kohler

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Sharon Bell

Director, Marketing
CDNetworks

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Matt Dion

VP Marketing
Elastic Path Software

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Nick Mueller

Head of Content Marketing
Piqora

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Jingming Li

President and Chief Architect
Alipay

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Jon Jackson

Executive Creative Director
HUGE

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Sophie Kleber

Executive Director, Product Strategy and Innovation
HUGE

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Michael Klein

Director of Industry Strategy
Adobe Marketing Cloud

12:35 - 13:35 Luncheon For All Attendees In The Solutions Lounge


Track A: Innovation In Data Acquisition

13:35 - 13:45 Chairperson's Afternoon Address Ben Gray, Retail Strategist,Applause

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Ben Gray

Retail Strategist
Applause

Track B: Content Creation And Engagement

13:35 - 13:45 Chairperson's Afternoon Address Josh McFarland, CEO & Co-Founder,TellApart

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Josh McFarland

CEO & Co-Founder
TellApart

As your digital marketing opportunities expand, your potential for creative partnerships do as well. By establishing a partnership that fits one another’s brandsimage and voice, you have the potential to reach a wider, more diverse audience.. The experts on this panel have struck successful partnerships and are ready to share present the benefits of the following tactics and strategies:
• Communicating jointly across digital channels to market to new consumers
• Discussing benefits of reaching potential consumers outside of your traditional audience
• Sharing databases for more robust information to create a 360 degree view of the consumer



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Wendy Purvey

Senior Vice President of Marketing
Sotheby's Real Estate

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Michelle Peranteau

Director, Marketing Communications
Baume and Mercier

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Susan Kilkenny

Sales Director, Luxury
Wealth Engine

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Maggie Wei

Director of Marketing, North America
Lalique

Track B: Content Creation And Engagement

13:45 - 14:15 Panel Discussion: Creating Native Advertising To Build Awareness And Drive Business Katie Gowdy, Senior Fashion & Luxury Sales Director,Refinery29 Christopher Parr, CEO/Founder,Pursuitist
With content being king in the world of luxury digital marketing, you need to think of it in a new light: as part of native advertising campaigns. This panel discusses the fundamentals of successful content marketing campaigns and which channels allow for dynamic, measurable creativity by:
• Creating editorial campaigns to showcase a product through own authentic brand voice
• Looking at different types of native advertising and identifying which is be best to measure your success:
o Videos
o Articles
o Social
• Building in technology for content commerce, including shoppable widgets
• Analyzing conversion data: what is the correlation between vanity metrics and brand purchase?

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Katie Gowdy

Senior Fashion & Luxury Sales Director
Refinery29

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Christopher Parr

CEO/Founder
Pursuitist

Track A: Innovation In Data Acquisition

14:15 - 14:25 The Unseen Walls We Use Deter Our Online Shoppers: How Online Fraud Silently But Effectively Hurts Your Conversion Rates Michael Reitblat, Co-Founder and CEO,Forter
For online shoppers the buying experience is everything and online retailers are putting a lot of efforts to ensure that every shopper will be able to buy what he wants and more as easily and quickly as possible. What many of the online retailers often don’t realize is that the limitations that are put into place by the finance and operations to prevent fraudulent transactions significantly hinder the buying experience at the most import moment of the purchase.

In this session Michael will focus on the following:
- How the tools and processes used today to deal with online fraud effect the online shopping experience and what online retialers can do about it
- Why is it especially important when dealing with the international buyers and mobile shoppers
- Market trend data and case studies done by Forter that show the short and long term effects of the barriers retailers are putting into place due to fear of fraud.

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Michael Reitblat

Co-Founder and CEO
Forter

Track B: Content Creation And Engagement

14:15 - 14:25 You Can’t Be Too Fast Or Too Fat: How Web Performance Impacts Brand Experience David Hsieh, VP of Marketing,Instart Logic
Learn how web performance impacts your business and brand experience while we shine some light on how your benchmarks compare against your peers. You'll depart this session with 5 web performance questions to take to IT.

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David Hsieh

VP of Marketing
Instart Logic

Track A: Innovation In Data Acquisition

14:25 - 14:45 Cupcakes, Clouds, And Skyscrapers: How To Decode Instagram And Reach Millenials On Your Terms Jimmy Lepore Hagan, Director of Digital Media,Nanette Lepore
Cupcakes have meaning. Shots of the sky can reveal secrets about fashion. Building pics can be a brand’s best friend. Instagram can be decoded and understand on a narrative level. These stories can be leveraged to build effective relationships with future customers. In telling a story, there is an opportunity to foster a connection with Millennials on a brand’s favored terms. In this session Jimmy discusses the following strategies:
• To succeed in inventing and maintaining a brand’s Instagram, one must leverage trail and error, targeted measurement, and aesthetic conviction to develop a cohesive and organic visual voice.
• When shaping a brand’s social media presence, each tool must remain consistent with how it is utilized by real active users.
• When designing a strategy for Instagram, brands must defer click-through gratification in favor of relationship building.
• The best way to understand how to invent an organic account is to analyze the process by which one is constructed in a case study.
• The way Millennials use a social media platform changes rapidly. Once a brand’s voice is established, it is essential to keep it evolving at the same pace as or ahead of its followers.

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Jimmy Lepore Hagan

Director of Digital Media
Nanette Lepore

Track B: Content Creation And Engagement

14:25 - 14:45 Innovation Marketing Solutions For A Million Dollar Product Elizabeth Kosich, Director of Marketing and Digital Strategy,CORE Real Estate
To connect with the luxury consumer looking for the high-end real estate space, CORE Real Estate has integrated innovative ways to highlight property listings' features and benefits on the CORE website. As such, CORE is enhancing customer experience and incentivizing open house attendance. CORE’s Director of Marketing Elizabeth Kosich joins us to share how she and her team have implemented a robust digital platform including intelligent technology, website, blog and customizing programs for the highly selective luxury real estate buyer. Key points analyzed include:
• Website re-design: going responsive and adding innovative techniques to enhance product features and benefits
• Leveraging short film, augmented reality and customization trends to market new development properties in a more innovative, relevant and consumer-aligned way
• Customization: Bespoke floor plans to offer customer personalization
• Blog content: Consumer facing, editorial, lifestyle enhancer, e-magazine concept

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Elizabeth Kosich

Director of Marketing and Digital Strategy
CORE Real Estate

14:45 - 15:25 Afternoon Refreshment & Networking Break In The Solutions Lounge

Enjoy our mini-cupcake tasting, where we are featuring 14 of your favorite flavors!

15:25 - 15:45 Micro Stories: How Bite Sized Content Creates Engaged Consumers And Builds Brand Equity

Elizabeth Pizzinato, SVP Brand Communications,Four Seasons Hotels and Resorts

Everyone knows that content marketing is the new black, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with consumers. But in a world where mobility is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Breaking content down into snackable bites that are easy to digest allows brands to share more frequently and in real time so that consumers can engage on the go. The output of an integrated content ecosystem, dynamic micro stories pack a powerful brand punch to connect with people across interests, demographics and geography. Join this session as Elizabeth demonstrates how:

• Creating a robust content ecosystem around a tight content strategy that integrates all channels and functions is the first step in building diversified content streams that lead to effective storytelling

• Every channel should be thought of a story platform - a place where consumers can share real moments and experiences with your brand

• Micro storytelling is a key component to effective brand content marketing, allowing both the brand and consumers to fully engage in bite sized human moments that create connections

• Imaginative use of channels where sharing is reinforced and encouraged creates brand ambassadors and helps brand spread the stories far and wide


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Elizabeth Pizzinato

SVP Brand Communications
Four Seasons Hotels and Resorts

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Innovative Marketing Solutions For Million Dollar Product
Elizabeth Kolsich, Director of Marketing, CORE Real Estate

2. Micro Stories: How Bite Sized Content Creates Engaged Consumers And Builds Brand Equity
Elizabeth Pizzinato, SVP, Marketing and Communications, Four Seasons Hotels and Resorts

3. Cupcakes, Clouds, And Skyscrapers: How To Decode Instagram And Reach Millenials On Your Terms
Jimmy Lepore Hagan. Director of Digital Media, Nanette Lepore

4. You Can’t Be Too Fast Or Too Fat: How Web Performance Impacts Brand Experience
David Hsieh, VP of Marketing, Instart Logic

5. Have You Tapped Into Your Brand Advocates?
Mikko Valimaki, Founder and CTO, Needle

6. Speaking The International Language Of Your Luxury Consumer…5 Must-Do Strategies To Optimize Control
Claire Goodswen, Solution Architect, Lionbridge
Paris Loesch , VP, Global Sales, Lionbridge
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Elizabeth Pizzinato

SVP Brand Communications
Four Seasons Hotels and Resorts

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Elizabeth Kosich

Director of Marketing and Digital Strategy
CORE Real Estate

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Jimmy Lepore Hagan

Director of Digital Media
Nanette Lepore

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David Hsieh

VP of Marketing
Instart Logic

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Goodswen Claire

Solution Architect
Lionbridge

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Paris H. Loesch

VP, NA Digital Marketing Services & Solution
Lionbridge

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Mikko Valimaki

Founder and CTO
Needle

16:45 - 17:45 Cocktail Hour In The Solutions Lounge

17:45 - 23:59 End Of Day Two