Wendy Purvey

Senior Vice President of Marketing
Sotheby's Real Estate

Wendy S. Purvey, a 28-year industry veteran, is responsible for creating and implementing all marketing, interactive digital, advertising and public relations initiatives for the Sotheby's International Realty® network, developing systems that are true to the brand's vision, unique positioning and savvy and refined personality.

Purvey has earned a reputation for delivering marketing strategies that have helped drive new business growth. Throughout her career she has been involved in multiple mergers and acquisitions and is experienced at bringing together multiple firms into new and existing brand identities. She joined the Sotheby’s International Realty brand in November 2004 as senior vice president, marketing, and was promoted to chief marketing officer in April 2010.
Twitter: @WendyPurvey

Check out the incredible speaker line-up to see who will be joining Wendy.

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Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

13:45 Panel Discussion: Creating Partnerships With Likeminded Brands

As your digital marketing opportunities expand, your potential for creative partnerships do as well. By establishing a partnership that fits one another’s brandsimage and voice, you have the potential to reach a wider, more diverse audience.. The experts on this panel have struck successful partnerships and are ready to share present the benefits of the following tactics and strategies:

• Communicating jointly across digital channels to market to new consumers

• Discussing benefits of reaching potential consumers outside of your traditional audience

• Sharing databases for more robust information to create a 360 degree view of the consumer