Regan Iglesia

VP, Marketing
Waterford Crystal

As Waterford’s global marketing driver and champion for the new look of luxury, Regan Iglesia has successfully transitioned the Waterford brand from heritage keepsake to sophisticated, contemporary lifestyle brand essential to the “Live the Crystal Life” ethos.

Regan began his career at Virginia-based department store Miller & Rhode’s, where he held management and buying positions for 7 years prior to joining Waterford Wedgwood.

Twitter: @ReganIglesia

Check out the incredible speaker line-up to see who will be joining Regan.

Download The Latest Agenda

Day 1

Saturday, January 10th, 2015

15:30 Relaying Your Brand History Through Digital Channels: An Innovative Approach For Key Brand Messaging

Communicating a brand’s history is essential when sustaining your brand’s luxury status. Finding innovative ways to relay your brand’s message is critical when attracting and engaging new and younger audiences. In the presentation Regan walks you through how utilizing digital channels can ensure long-term engagement and broaden your reach across multiple audiences. Key highlights of the discussion includes:

• Creating strong and relevant brand stories to make gains in customer acquisition

• Highlights of how brand messaging with a digital approach improves "stickiness"

• Consider innovative ways to deploy brand messaging via consumer events, press and media, and/or trade events