Rachel Silver

Director of Social Media
Birchbox

Rachel is the Director of Social Media at Birchbox, the discovery retail company changing the way women and men shop for beauty, grooming and lifestyle products. Through its multi-channel platform, the Birchbox experience features personalized sampling, informative editorial content and a handpicked online store. Prior to joining Birchbox, Rachel was instrumental in launching Movements.org, an organization focused on providing social media resources for human rights activists. Rachel received her Masters in International Affairs and Conflict Resolution from the American University of Paris and her B.A. from Michigan State University. Twitter: @racheljosilver

Check out the incredible speaker line-up to see who will be joining Rachel.

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Day 1

Saturday, January 10th, 2015

14:10 Panel Discussion: Utilizing Creative Options On Instagram To Engage With Consumers While Attaining Key Insights

Instagram has become more of a social tool to display images of your luxury brand—it’s now an essential tool for your marketing campaigns. You’re able to surprise and delight your most loyal consumers, and add in an education element by displaying the product in a unique way. The experts on this panel present various ways to use Instagram by:
• Creating Instagram-only marketing campaigns
o Image filled announcements
o Coupon offers or loyalty offers for followers
o Flipbooks and insta-videos to show product
• Building a customer service component: using Instagram Direct to answer consumers’ questions on how to use a product
• Measuring likes and comments to add popular products for merchandising
• Qualitative analysis: interacting with consumers to gather customer sentiment