Michelle Peranteau

Director, Marketing Communications
Baume and Mercier

Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

13:45 Panel Discussion: Creating Partnerships With Likeminded Brands

As your digital marketing opportunities expand, your potential for creative partnerships do as well. By establishing a partnership that fits one another’s brandsimage and voice, you have the potential to reach a wider, more diverse audience.. The experts on this panel have struck successful partnerships and are ready to share present the benefits of the following tactics and strategies:

• Communicating jointly across digital channels to market to new consumers

• Discussing benefits of reaching potential consumers outside of your traditional audience

• Sharing databases for more robust information to create a 360 degree view of the consumer