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Luxury Interactive 2014 (past event)

October 13 - 15, 2014

Rockefeller Group, New York, NY

Contact Us: 1.888.482.6012

Michelle Peranteau, Director, Marketing Communications at Baume and Mercier
Baume and Mercier Logo

Michelle Peranteau


Director, Marketing Communications
Baume and Mercier

Check out the incredible speaker line-up to see who will be joining Michelle.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015


13:45 Panel Discussion: Creating Partnerships With Likeminded Brands

As your digital marketing opportunities expand, your potential for creative partnerships do as well. By establishing a partnership that fits one another’s brandsimage and voice, you have the potential to reach a wider, more diverse audience.. The experts on this panel have struck successful partnerships and are ready to share present the benefits of the following tactics and strategies:
• Communicating jointly across digital channels to market to new consumers
• Discussing benefits of reaching potential consumers outside of your traditional audience
• Sharing databases for more robust information to create a 360 degree view of the consumer