Michael Reitblat

Co-Founder and CEO
Forter

Michael Reitblat is the Co-Founder and CEO of Forter, which creates a completely fraud free environment for online retailers and enables them to focus on driving their business without worrying about fraud at all. Michael has started Forter after building a mobile commerce platform and realizing that there is something totally wrong in the way fraud is being managed in e-Commerce. Michael leads Forter through its hyper growth, driving exceptional results to its customers and substantial funding from the top venture capital firm Sequoia Capital. Michael was the VP Product and International Operations for the mobile payments company Pango. Michael played a key part in building the first ever fraud prevention company that offered coverage of online transactions - Fraud-Sciences and its successful acquisition by PayPal and was part of the team that redesigned PayPals internal risk operation. Prior to PayPal, Michael led the product at the online marketing leader Kontera (acquired by SingTel) and cyber security company Imperva (successful IPO as IMPV). Michael has served as a military intelligence officer in the Israeli Intelligence Corps. Personal Twitter - @reitblat

Check out the incredible speaker line-up to see who will be joining Michael.

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Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

14:15 The Unseen Walls We Use Deter Our Online Shoppers: How Online Fraud Silently But Effectively Hurts Your Conversion Rates

For online shoppers the buying experience is everything and online retailers are putting a lot of efforts to ensure that every shopper will be able to buy what he wants and more as easily and quickly as possible. What many of the online retailers often don’t realize is that the limitations that are put into place by the finance and operations to prevent fraudulent transactions significantly hinder the buying experience at the most import moment of the purchase.

In this session Michael will focus on the following:
- How the tools and processes used today to deal with online fraud effect the online shopping experience and what online retialers can do about it
- Why is it especially important when dealing with the international buyers and mobile shoppers
- Market trend data and case studies done by Forter that show the short and long term effects of the barriers retailers are putting into place due to fear of fraud.