Michael Klein

Director of Industry Strategy
Adobe Marketing Cloud

Michael Klein is the Director of Industry Strategy for the Adobe Marketing Cloud. He leads a team of subject matter experts who work with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael regularly contributes thought leadership to industry events, and is an active member of Shop.org and the Global Retail Marketing Association. Prior to joining Adobe, Michael spent over 25 years as a Senior Merchant and Marketer for brands such as the LVMH Group (eLuxury.com), William-Sonoma, Harry & David, Discovery Channel Stores, and wine.com.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

09:15 The Luxury Retail Experience: How Commerce And Content Can Bring Back The “White Glove”

An integral part of a luxury brand customer journey is the ‘white glove’ service, the personal touches, and amazing brand experience. It is a critical part of the offline experience, so why would you not use the same approach online? Savvy brands, retailers, and branded manufacturers leverage digital experiences and digital storytelling to forge strong emotional connections with consumers. At Elastic Path, we believe that these new digital experiences call for a fresh approach to ecommerce, one that seamlessly blends commerce and content and empowers your marketers to create compelling, personal journeys, and where consumers can transact within the experience vs. being sent to a traditional web store. This exciting session will show you how to accelerate the customer journey by using commerce software designed exclusively for Adobe Marketing Cloud to create and manage complete, compelling digital experiences.

Attendees will learn how to:
• Overcome challenges that block the delivery of experience-driven commerce

• Bring transactional capabilities directly into Adobe Marketing Cloud

• Build an interoperable technology platform to maximize digital revenue

11:45 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Romancing The Product - Redefining Luxury eCommerce at Moda Operandi
Keiron McCammon, CTO/Head of Product, Moda Operandi

2. The Luxury Retail Experience: How Commerce And Content Can Bring Back The “White Glove”
Matt Dion , VP Marketing, Elastic Path Software
Michael Klein, Director of Industry Strategy, Adobe Marketing Cloud

3. Digital Tools To Enhance Your Brand’s Sales & Ownership Experience
Mark P. Ramsey, General Manager, Digital Retail Operations, Audi

4. Connecting With Your Audience Emotionally: Visual Storytelling On Pinterest, Instagram, And Tumblr
Nick Mueller, Head of Content Marketing, Piqora

5. Alipay: Connecting Global Brands With China
Jingming Li, President and Chief Architect, Alipay U.S.

6. How Digital Is Evolving The Definition of Luxury
Jon Jackson, Executive Creative Director and Sophie Kleber, Executive Director of Product Strategy and Innovation, HUGE

7. Creating A Meaningful Site Experience To Engage Customers And Drive Sales
James Sandora, Director – Global Digital Strategy & Integration, Kohler
Heather Kaminetsky, VP of Marketing—Americas, NET-A-PORTER GROUP