Mark Ramsey

GM- Digital Retail Operations
Audi of America Inc.

Mark Ramsey is General Manager, Digital Retail Operations at Audi of America. He is responsible for Audi U.S. digital activities including the AudiUSA.com brand website and myAudi online owner’s portal; Audi dealer website platform including Dealer Advertising Group websites; Audi digital leads program; and the Audi Progressive Retail Experience program which provides dealers with digital sales and service tools to enhance the customer experience and improve dealership operational efficiencies.

Prior to this position, Ramsey held the title of General Manager, Retail Marketing & Launch Strategy at Audi of America with responsibility for cross-functional launch execution from 2008-2012, accomplishing successful major launch introductions for the Audi Q5, A8, A7, A6 and complete TDI and Audi S-model lineups. Ramsey was also previously responsible for Audi retail marketing activities consisting of Audi Dealer Advertising Group media and advertising, regional marketing strategy and execution, and in-dealership point of sale marketing.

Check out the incredible speaker line-up to see who will be joining Mark.

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Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

09:35 Digital Tools To Enhance Your Brand’s Sales & Ownership Experience

Audi is providing customers with a dramatically reimagined sales and ownership experience that is accessible on their terms; it is already translating into higher brand loyalty. The Audi Progressive Retail Experience is a suite of software, hardware and process elements within the sales and service areas of Audi dealerships. The result is a digitally enabled shopping and service experience that is as memorable as an Audi is to drive. This high-level case study teaches you how to deliver high-value customer experiences that do not have to be at your expense or bottom-line. In this session, Mark highlights:

• Utilizing consumer apps to create a more personal, consistent, impactful and customer-centric sales and service experience

• How Audi provides dealers the tools to deliver a more impactful and efficient customer experience

• A dealership experience that is exciting, respectful and valuable for the customer –

11:45 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Romancing The Product - Redefining Luxury eCommerce at Moda Operandi
Keiron McCammon, CTO/Head of Product, Moda Operandi

2. The Luxury Retail Experience: How Commerce And Content Can Bring Back The “White Glove”
Matt Dion , VP Marketing, Elastic Path Software
Michael Klein, Director of Industry Strategy, Adobe Marketing Cloud

3. Digital Tools To Enhance Your Brand’s Sales & Ownership Experience
Mark P. Ramsey, General Manager, Digital Retail Operations, Audi

4. Connecting With Your Audience Emotionally: Visual Storytelling On Pinterest, Instagram, And Tumblr
Nick Mueller, Head of Content Marketing, Piqora

5. Alipay: Connecting Global Brands With China
Jingming Li, President and Chief Architect, Alipay U.S.

6. How Digital Is Evolving The Definition of Luxury
Jon Jackson, Executive Creative Director and Sophie Kleber, Executive Director of Product Strategy and Innovation, HUGE

7. Creating A Meaningful Site Experience To Engage Customers And Drive Sales
James Sandora, Director – Global Digital Strategy & Integration, Kohler
Heather Kaminetsky, VP of Marketing—Americas, NET-A-PORTER GROUP