Marc Viale

Vice President of Marketing
The RealReal

Marc Viale joined The RealReal as VP of Marketing in August 2012. In his role, Viale leads all customer acquisition and retention marketing efforts for the authenticated luxury consignment site. In just three years, the company has experienced sky rocket growth with 3 million members and is tracking to over $100m in sales in 2014. Viale is a dotcom veteran and has been a key player in several high growth startups. In 1999, he implemented ofoto.com's customer acquisition & retention programs which lead to acquisition by Kodak in 2001. In 2005, Viale led direct marketing and loyalty efforts for bebe stores. More recently, from 2009-2012, Viale directed marketing efforts for Linden Lab, the makers of Second Life.

Check out the incredible speaker line-up to see who will be joining Marc.

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Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

10:35 Panel Discussion: Creating A Meaningful Site Experience To Engage Customers And Drive Sales

Your eCommerce site has become much more than just a place to buy a luxury good; it is now also a destination for your consumer to be fully immersed in your brand’s lifestyle. By engaging your consumer onsite, you get to educate and sell the consumer with your own brand voice. The executives on this panel have built several ways to not only entertain the consumer but also sell to them in an authentic way while keeping their “white gloves” on:
• Building content and experience to make luxury brands relatable yet inspiring for consumers’ to lifestyle
• Exploring different mediums that provide information to the customer in an interactive way:
• Video
• Company blogs
• Magalogs
• Recognizing the website is a living document—how your brand can best be responsive to the online shopping customer
• Collecting data onsite, explaining the value for future purchases and relevant content