Maggie Wei

Director of Marketing, North America
Lalique

Maggie Wei joined LALIQUE in December of 2013 as Director of Marketing for North America where she is responsible for spearheading and overseeing all marketing/PR strategies and communication for North America across five product categories: interior design, decorative objects, jewelry, art and fragrance. Prior to joining LALIQUE, she was Head of Marketing for Luxury Optical Holdings/Morgenthal Frederics and prior to that worked in the PR department at Tiffany & Co. and also for the company’s philanthropic arm, The Tiffany & Co. Foundation. She holds a Bachelor of Art’s degree from Wellesley College in Art History and French and a Master’s Degree in Communications from Columbia University.

Check out the incredible speaker line-up to see who will be joining Maggie.

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Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

13:45 Panel Discussion: Creating Partnerships With Likeminded Brands

As your digital marketing opportunities expand, your potential for creative partnerships do as well. By establishing a partnership that fits one another’s brandsimage and voice, you have the potential to reach a wider, more diverse audience.. The experts on this panel have struck successful partnerships and are ready to share present the benefits of the following tactics and strategies:

• Communicating jointly across digital channels to market to new consumers

• Discussing benefits of reaching potential consumers outside of your traditional audience

• Sharing databases for more robust information to create a 360 degree view of the consumer