Kerri Pollard

President
CJ Affiliate by Conversant

Kerri Pollard has over a decade of experience in affiliate marketing. As president of CJ Affiliate by Conversant, Kerri's primary responsibility is to oversee the operations of CJ's U.S. and Europe offices. Kerri has a proven track record of building partnerships between advertisers and publishers and helping them grow revenue and increase profits through innovative technology and strategic analytical insights. Kerri's thought leadership in the affiliate marketing space has earned CJ the recognition of the #1 affiliate marketing provider by Internet Retailer for the second year in a row. Prior to CJ, Kerri operated in a sales capacity at consulting firm Keane, Inc., and at i-Cube (now Avenue A/Razorfish). She has a bachelor's degree in journalism from the E.W. Scripps School at Ohio University.

Check out the incredible speaker line-up to see who will be joining Kerri.

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Day 1

Saturday, January 10th, 2015

09:40 C-Level Panel Discussion: Eliminating Channel Conflict Between In-Store And Online

As your online business continues to grow, it’s important for your brick and mortar stores are still accurately equipped with the right knowledge and right attitude. With the right infrastructure and right human touch, your luxury brand can truly be unbeatable in an omnichannel world. The executives on this panel discuss how they run their eCommerce world but are able to encourage their in-store business processes. Discussion points include:
• Assessing the importance of reinforcing your brand with store consultants to ensure they effectively represent the brand
• Analyzing a new corporate structure: giving commission to store consultants if product out is in store, but available online
• Ensuring sales consultants have a more effective method for collecting CRM data