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Luxury Interactive 2014 (past event)

October 13 - 15, 2014

Rockefeller Group, New York, NY

Contact Us: 1.888.482.6012

Kerri Pollard, President at CJ Affiliate by Conversant
CJ Affiliate by Conversant Logo

Kerri Pollard


President
CJ Affiliate by Conversant

Check out the incredible speaker line-up to see who will be joining Kerri.

Download The Latest Agenda

Day 1

Saturday, January 10th, 2015


09:40 C-Level Panel Discussion: Eliminating Channel Conflict Between In-Store And Online

As your online business continues to grow, it’s important for your brick and mortar stores are still accurately equipped with the right knowledge and right attitude. With the right infrastructure and right human touch, your luxury brand can truly be unbeatable in an omnichannel world. The executives on this panel discuss how they run their eCommerce world but are able to encourage their in-store business processes. Discussion points include:
• Assessing the importance of reinforcing your brand with store consultants to ensure they effectively represent the brand
• Analyzing a new corporate structure: giving commission to store consultants if product out is in store, but available online
• Ensuring sales consultants have a more effective method for collecting CRM data