Katie Gowdy

Senior Fashion & Luxury Sales Director
Refinery29

Katie Gowdy is Senior Fashion & Luxury Sales Director at Refinery29. Since her arrival three short years ago, she has welcomed 40 new luxury partners to the R29 fold, including Cartier, Chloe, Hermes, Saint Laurent, Bottega Veneta, Chopard, Jimmy Choo and more. Through the voice of the market, she has been an evangelist for developing new definitions of native content particular to luxury advertisers' needs, and has pioneered for always-on content platforms for luxury partners such as Net-A-Porter and Cartier. Ultimately she has grown her business by 1000% since her arrival. Prior to joining Refinery29, Katie spearheaded the fashion and luxury category at NYMag - running point for both digital and print and more than doubling her business while on board. Before that she was at Elle Magazine and ELLE.com.

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

13:45 Panel Discussion: Creating Native Advertising To Build Awareness And Drive Business

With content being king in the world of luxury digital marketing, you need to think of it in a new light: as part of native advertising campaigns. This panel discusses the fundamentals of successful content marketing campaigns and which channels allow for dynamic, measurable creativity by:

• Creating editorial campaigns to showcase a product through own authentic brand voice

• Looking at different types of native advertising and identifying which is be best to measure your success:

o Videos

o Articles

o Social

• Building in technology for content commerce, including shoppable widgets

• Analyzing conversion data: what is the correlation between vanity metrics and brand purchase?