Johanna Murphy

CMO
Ivanka Trump

Johanna Murphy is the CMO of Ivanka Trump, where she is charged with developing the brand strategy and brand experience, and with bringing the brand to life through traditional and innovative digital marketing techniques. She also owns the development and launch of the online business and the creation of the retail experience.

Previously, she was VP of eCommerce at Kate Spade & Company, where she was responsible for the company’s overall digital strategy, in addition to the sales growth, marketing, merchandising, creative, fulfillment, customer service, customer experience and global expansion of the online and mobile businesses of kate spade new york, Kate Spade Saturday and Jack Spade. She was also a member of the Board of Directors of Shop.org, the online division of the National Retail Federation, and was named one of the Top 50 Women in Brand Marketing by Brand Innovators in 2013.
Twitter: @johannamurphy

Check out the incredible speaker line-up to see who will be joining Johanna.

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Day 1

Saturday, January 10th, 2015

09:00 The New Reality For Brands: Building Your Digital Touchpoints And Customer Relationships

Several dynamic forces are profoundly changing retail and the way brands operate:

- Strong brands are going direct to consumer

- Digital, specifically mobile, has profoundly changed consumer behavior and retail

- It’s the age of the empowered consumer

- The first truly digital generation is on the rise

Progressive brands recognize these trends and are using digital strategies and tactics to address them. These progressives look at digital as more than just eCommerce. They understand the opportunity is bigger than that. They see “digital” as a thread that runs through an entire organization to fuel the growth across the entire enterprise – specialty, wholesale and international. Leading brands will chose this path and push their organizations into this new era. Johanna will share the traits, guiding principles and strategic roadmap that digitally progressive brands follow.