Jimmy Lepore Hagan

Director of Digital Media
Nanette Lepore

Jimmy Lepore Hagan is a proponent of the digital vanguard and a fanboy of 21st century branding. When he's not hanging out in Brooklyn with fellow Ohio ex-pats, he's the Social Media Guy at Nanette Lepore. At Oberlin College, Jimmy studied Art History and English — prepping himself for a career critiquing the art world. When he realized no one was paying for that kind of labor, he took a job with his family's fashion company. He now runs everything digital at Nanette. He also art directs the Nanette Lepore photo campaigns, oversees public relations in Japan and China, and leads business development in the Middle East. Twitter: @jimmyjimmyhere

Check out the incredible speaker line-up to see who will be joining Jimmy.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

14:25 Cupcakes, Clouds, And Skyscrapers: How To Decode Instagram And Reach Millenials On Your Terms

Cupcakes have meaning. Shots of the sky can reveal secrets about fashion. Building pics can be a brand’s best friend. Instagram can be decoded and understand on a narrative level. These stories can be leveraged to build effective relationships with future customers. In telling a story, there is an opportunity to foster a connection with Millennials on a brand’s favored terms. In this session Jimmy discusses the following strategies:

• To succeed in inventing and maintaining a brand’s Instagram, one must leverage trail and error, targeted measurement, and aesthetic conviction to develop a cohesive and organic visual voice.

• When shaping a brand’s social media presence, each tool must remain consistent with how it is utilized by real active users.

• When designing a strategy for Instagram, brands must defer click-through gratification in favor of relationship building.

• The best way to understand how to invent an organic account is to analyze the process by which one is constructed in a case study.

• The way Millennials use a social media platform changes rapidly. Once a brand’s voice is established, it is essential to keep it evolving at the same pace as or ahead of its followers.

15:45 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Innovative Marketing Solutions For Million Dollar Product
Elizabeth Kolsich, Director of Marketing, CORE Real Estate

2. Micro Stories: How Bite Sized Content Creates Engaged Consumers And Builds Brand Equity
Elizabeth Pizzinato, SVP, Marketing and Communications, Four Seasons Hotels and Resorts

3. Cupcakes, Clouds, And Skyscrapers: How To Decode Instagram And Reach Millenials On Your Terms
Jimmy Lepore Hagan. Director of Digital Media, Nanette Lepore

4. You Can’t Be Too Fast Or Too Fat: How Web Performance Impacts Brand Experience
David Hsieh, VP of Marketing, Instart Logic

5. Have You Tapped Into Your Brand Advocates?
Mikko Valimaki, Founder and CTO, Needle

6. Speaking The International Language Of Your Luxury Consumer…5 Must-Do Strategies To Optimize Control
Claire Goodswen, Solution Architect, Lionbridge
Paris Loesch , VP, Global Sales, Lionbridge