Heather Kaminetsky

VP of Marketing—Americas
Net-A-Porter

Heather Kaminetsky joined NET-A-PORTER.COM in October of 2013 as Vice President of Marketing for the Americas. In her role, Kaminetsky oversees all sales, marketing and communication functions in the Americas – delivering the NET-A-PORTER mission to be the global fashion destination for content and commerce and ensures that NET-A-PORTER constantly exceeds the expectations of its global customer base.

Prior to NET-A-PORTER Kaminetsky worked as the Senior Vice President of Business Management at Borderfree and prior to that served as the Vice President of Marketing at Barneys New York. She holds a Bachelor of Science in Management Information Systems from the Sy Syms School of Business at Yeshiva University in New York City.

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

10:35 Panel Discussion: Creating A Meaningful Site Experience To Engage Customers And Drive Sales

Your eCommerce site has become much more than just a place to buy a luxury good; it is now also a destination for your consumer to be fully immersed in your brand’s lifestyle. By engaging your consumer onsite, you get to educate and sell the consumer with your own brand voice. The executives on this panel have built several ways to not only entertain the consumer but also sell to them in an authentic way while keeping their “white gloves” on:
• Building content and experience to make luxury brands relatable yet inspiring for consumers’ to lifestyle
• Exploring different mediums that provide information to the customer in an interactive way:
• Video
• Company blogs
• Magalogs
• Recognizing the website is a living document—how your brand can best be responsive to the online shopping customer
• Collecting data onsite, explaining the value for future purchases and relevant content

11:45 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Romancing The Product - Redefining Luxury eCommerce at Moda Operandi
Keiron McCammon, CTO/Head of Product, Moda Operandi

2. The Luxury Retail Experience: How Commerce And Content Can Bring Back The “White Glove”
Matt Dion , VP Marketing, Elastic Path Software
Michael Klein, Director of Industry Strategy, Adobe Marketing Cloud

3. Digital Tools To Enhance Your Brand’s Sales & Ownership Experience
Mark P. Ramsey, General Manager, Digital Retail Operations, Audi

4. Connecting With Your Audience Emotionally: Visual Storytelling On Pinterest, Instagram, And Tumblr
Nick Mueller, Head of Content Marketing, Piqora

5. Alipay: Connecting Global Brands With China
Jingming Li, President and Chief Architect, Alipay U.S.

6. How Digital Is Evolving The Definition of Luxury
Jon Jackson, Executive Creative Director and Sophie Kleber, Executive Director of Product Strategy and Innovation, HUGE

7. Creating A Meaningful Site Experience To Engage Customers And Drive Sales
James Sandora, Director – Global Digital Strategy & Integration, Kohler
Heather Kaminetsky, VP of Marketing—Americas, NET-A-PORTER GROUP