Han Wen

VP Digital and eCommerce
Clarins

Han Wen is Vice President of Digital and eCommerce Americas at Groupe Clarins, where she oversees the growth and development of the Clarins brand in all digital channels, including eCommerce, social, mobile, and media. Prior to joining Clarins, Han was in charge of various marketing and digital positions at LVMH and L’Oreal Luxe, including KENZO, Kiehl’s and Ralph Lauren Fragrances. Han holds a Bachelor’s of Arts degree from Brown University.

Check out the incredible speaker line-up to see who will be joining Han.

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Day 1

Saturday, January 10th, 2015

14:40 Creating Video For Brand Storytelling

When advertising a product online, luxury buyers rate video the most effective tool. Video inspires and realistically displays goods; it convinces your buyer of the quality of your product. Join Han Wen as she presents:
• Creating brand stories while showing details in a creative way
• Video creation: ensuring you keep the brand voice when you outsource, and ways you can create in-house video
• Marketing and re-purposing your video across platforms to enhance SEO
• Debate: is it worth the expensive cost? Deciding which KPIs should you measure for ROI