View the Latest Edition of Luxury Interactive Here >>

Luxury Interactive 2014 (past event)

October 13 - 15, 2014

Rockefeller Group, New York, NY

Contact Us: 1.888.482.6012

Han Wen, VP Digital and eCommerce at Clarins
Clarins Logo

Han Wen


VP Digital and eCommerce
Clarins

Check out the incredible speaker line-up to see who will be joining Han.

Download The Latest Agenda

Day 1

Saturday, January 10th, 2015


14:40 Creating Video For Brand Storytelling

When advertising a product online, luxury buyers rate video the most effective tool. Video inspires and realistically displays goods; it convinces your buyer of the quality of your product. Join Han Wen as she presents:
• Creating brand stories while showing details in a creative way
• Video creation: ensuring you keep the brand voice when you outsource, and ways you can create in-house video
• Marketing and re-purposing your video across platforms to enhance SEO
• Debate: is it worth the expensive cost? Deciding which KPIs should you measure for ROI