Day 1
Saturday, January 10th, 2015
Three years ago, Ellen Bar went from New York City Ballet Soloist to Director of Media Projects at NYCB. With this giant career leap, Bar provides project management and strategic planning for the production and distribution of media content for NYCB, including television, online media, and retail products. Most recently, she produced “Ballet 422,” which was in this past year’s Tribeca Film Festival. Ellen has a unique point of view driving awareness for the arts, and more importantly one of New York’s most celebrated institutions; in this session, hear her discuss:
• Making something “old” new again with media to promote and sell your product
• Collating data on who is sharing your media content
• Tying your content across platforms to the “in-person” experience