Elizabeth Pizzinato

SVP Brand Communications
Four Seasons Hotels and Resorts

Elizabeth Pizzinato manages global digital marketing, social media, advertising, promotions, marketing communications, public relations, and reputation management for Four Seasons Hotels and Resorts. Her background combines more than 25 years of experience in operations, corporate communications, public relations and marketing to bring a unique perspective to brand building.

Elizabeth has an in-depth understanding of luxury marketing and the affluent consumer. Her creative approach and passion for storytelling has helped established Four Seasons as the pre-eminent leader in luxury hospitality through the creation of compelling custom content that creates both engagement and affinity with consumers.

Twitter: @epizzinato

Check out the incredible speaker line-up to see who will be joining Elizabeth.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

15:25 Micro Stories: How Bite Sized Content Creates Engaged Consumers And Builds Brand Equity

Everyone knows that content marketing is the new black, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with consumers. But in a world where mobility is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Breaking content down into snackable bites that are easy to digest allows brands to share more frequently and in real time so that consumers can engage on the go. The output of an integrated content ecosystem, dynamic micro stories pack a powerful brand punch to connect with people across interests, demographics and geography. Join this session as Elizabeth demonstrates how:

• Creating a robust content ecosystem around a tight content strategy that integrates all channels and functions is the first step in building diversified content streams that lead to effective storytelling

• Every channel should be thought of a story platform - a place where consumers can share real moments and experiences with your brand

• Micro storytelling is a key component to effective brand content marketing, allowing both the brand and consumers to fully engage in bite sized human moments that create connections

• Imaginative use of channels where sharing is reinforced and encouraged creates brand ambassadors and helps brand spread the stories far and wide

15:45 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Innovative Marketing Solutions For Million Dollar Product
Elizabeth Kolsich, Director of Marketing, CORE Real Estate

2. Micro Stories: How Bite Sized Content Creates Engaged Consumers And Builds Brand Equity
Elizabeth Pizzinato, SVP, Marketing and Communications, Four Seasons Hotels and Resorts

3. Cupcakes, Clouds, And Skyscrapers: How To Decode Instagram And Reach Millenials On Your Terms
Jimmy Lepore Hagan. Director of Digital Media, Nanette Lepore

4. You Can’t Be Too Fast Or Too Fat: How Web Performance Impacts Brand Experience
David Hsieh, VP of Marketing, Instart Logic

5. Have You Tapped Into Your Brand Advocates?
Mikko Valimaki, Founder and CTO, Needle

6. Speaking The International Language Of Your Luxury Consumer…5 Must-Do Strategies To Optimize Control
Claire Goodswen, Solution Architect, Lionbridge
Paris Loesch , VP, Global Sales, Lionbridge