Elizabeth Kosich

Director of Marketing and Digital Strategy
CORE Real Estate

Elizabeth Kosich is CORE’s Director of Marketing and Digital Strategy where she serves as the company’s brand guardian. Responsible for creating, implementing and integrating all marketing messaging and strategies, Elizabeth ensures CORE’s brand alignment across all media platforms. She also drives digital marketing and web strategies, where she advances CORE’s mission to engage and disrupt online. A holistic role, her marketing responsibilities extend to branding CORE agents and individualizing market positioning for their listings.

A creator of intuitive and authentic brand experiences, Elizabeth brings a disciplined approach to marketing that seeks clarity and connection. Prior to CORE she worked in-house at Riley Weiss, a strategic brand consulting and design agency. Leading the firm’s New York City office, Elizabeth directed and managed the agency’s deliverables and served as the account lead for brands such as CitiBank, Ernst & Young, American Express, Alliance Bernstein and Heritage Auctions.

Check out the incredible speaker line-up to see who will be joining Elizabeth.

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Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

14:25 Innovation Marketing Solutions For A Million Dollar Product

To connect with the luxury consumer looking for the high-end real estate space, CORE Real Estate has integrated innovative ways to highlight property listings' features and benefits on the CORE website. As such, CORE is enhancing customer experience and incentivizing open house attendance. CORE’s Director of Marketing Elizabeth Kosich joins us to share how she and her team have implemented a robust digital platform including intelligent technology, website, blog and customizing programs for the highly selective luxury real estate buyer. Key points analyzed include:

• Website re-design: going responsive and adding innovative techniques to enhance product features and benefits

• Leveraging short film, augmented reality and customization trends to market new development properties in a more innovative, relevant and consumer-aligned way

• Customization: Bespoke floor plans to offer customer personalization

• Blog content: Consumer facing, editorial, lifestyle enhancer, e-magazine concept

15:45 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Innovative Marketing Solutions For Million Dollar Product
Elizabeth Kolsich, Director of Marketing, CORE Real Estate

2. Micro Stories: How Bite Sized Content Creates Engaged Consumers And Builds Brand Equity
Elizabeth Pizzinato, SVP, Marketing and Communications, Four Seasons Hotels and Resorts

3. Cupcakes, Clouds, And Skyscrapers: How To Decode Instagram And Reach Millenials On Your Terms
Jimmy Lepore Hagan. Director of Digital Media, Nanette Lepore

4. You Can’t Be Too Fast Or Too Fat: How Web Performance Impacts Brand Experience
David Hsieh, VP of Marketing, Instart Logic

5. Have You Tapped Into Your Brand Advocates?
Mikko Valimaki, Founder and CTO, Needle

6. Speaking The International Language Of Your Luxury Consumer…5 Must-Do Strategies To Optimize Control
Claire Goodswen, Solution Architect, Lionbridge
Paris Loesch , VP, Global Sales, Lionbridge