Christopher Parr

CEO/Founder
Pursuitist

Christopher Parr, CEO and Editor of Pursuitist, is an award-winning luxury marketing veteran, writer, a frequent speaker at luxury and interactive marketing conferences and a pioneer in web publishing. He launched Pursuitist.com as a curated list of the good things in life, with guest contributors from Forbes, Mashable, TechCrunch, Glamour, Saveur and more sharing their favorite luxuries. Online at parrinteractive.com and pursuitist.com

Check out the incredible speaker line-up to see who will be joining Christopher.

Download The Latest Agenda

Day Two, October 14, 2014: Executing Premier eCommerce Capabilities

Tuesday, February 10th, 2015

13:45 Panel Discussion: Creating Native Advertising To Build Awareness And Drive Business

With content being king in the world of luxury digital marketing, you need to think of it in a new light: as part of native advertising campaigns. This panel discusses the fundamentals of successful content marketing campaigns and which channels allow for dynamic, measurable creativity by:

• Creating editorial campaigns to showcase a product through own authentic brand voice

• Looking at different types of native advertising and identifying which is be best to measure your success:

o Videos

o Articles

o Social

• Building in technology for content commerce, including shoppable widgets

• Analyzing conversion data: what is the correlation between vanity metrics and brand purchase?