Luxury Interactive 2014 (past event)
October 13 - 15, 2014
Rockefeller Group, New York, NY
Contact Us: 1.888.482.6012
Christoph Oberli
Vice President of e-Commerce and Interactive
Mandarin Oriental Hotel Group
Check out the incredible speaker line-up to see who will be joining Christoph.
Download The Latest AgendaDay Two, October 14, 2014: Executing Premier eCommerce Capabilities
Tuesday, February 10th, 2015
10:35 Panel Discussion: Creating A Meaningful Site Experience To Engage Customers And Drive Sales
Your eCommerce site has become much more than just a place to buy a luxury good; it is now also a destination for your consumer to be fully immersed in your brand’s lifestyle. By engaging your consumer onsite, you get to educate and sell the consumer with your own brand voice. The executives on this panel have built several ways to not only entertain the consumer but also sell to them in an authentic way while keeping their “white gloves” on:
• Building content and experience to make luxury brands relatable yet inspiring for consumers’ to lifestyle
• Exploring different mediums that provide information to the customer in an interactive way:
• Video
• Company blogs
• Magalogs
• Recognizing the website is a living document—how your brand can best be responsive to the online shopping customer
• Collecting data onsite, explaining the value for future purchases and relevant content