Vince Sehgal

Lead Manager, eCommerce Marketing
Riedel Chrystal of America

Check out the incredible speaker line-up to see who will be joining Vince.

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Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

14:10 Panel Discussion: Partnering With Bloggers And Influencers In The Digital Landscape

Without a doubt, bloggers now influence the way you build your digital efforts. By recognizing the “successful” bloggers, you can make them your advocate, who in turn influences a various audience. Moreover, bloggers are now more apt to work with you and promote your eCommerce site. The executives on this panel have struck successful relationships with the top online influencers, will share how they are:
• Building blogger relationships and understanding their editorial calendar
• Taking a piece of the blogger shared voice community—how to keep the promotions authentic
• Figuring out how to track who is saying what about your brand—and how to respond to negative press
• Connecting with influencers socially—free PR or a time waster?