Stephen Carl

eCommerce Director
Lafayette 148 New York Inc.

Stephen has over 12 years of experience in retail e-commerce and is working as a lead digital strategist for the luxury apparel brand Lafayette 148 New York. Stephen began his e-commerce career as Content Director of Kozmo.com in 2000 and has been chasing conversions ever since. His past online marketing experiences cover a wide array of product categories: DVDs, furniture, jewelry, high fashion and artisanal chocolate – all with the common thread of translating digital marketing trends into profitable online sales vehicles.

Check out the incredible speaker line-up to see who will be joining Stephen.

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Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

13:20 Panel Discussion: Creating Digital Marketing Success With Cross-Team Functionality

In an atmosphere where your eCommerce site and digital channels are living and ever-evolving, you need a team that is all-hands on deck. Silos are now broken—so how do you decipher who is responsible for what? And moreover, who pays for it, and how are the results shared? The experts on this panel will share their answers to these questions, to help you:
• Build integrated marketing programs across digital channels
• Align budgets and concepts across departments for:
o Digital advertising
o Social media
o Website
o Marketing
• Agree as a team goals and metrics, and how to share the data collected in a central area