Ray Grady

The game has changed for retailers and brands online. Forget the funnel—consumers now forge their own unique discovery path through innumerable digital channels. In the midst of digital disruption, brands are looking to regain control of the discovery experience.

However, legacy commerce sites don’t meet the expectations of today’s consumer. The “shop button” era has come to a close. Brands can no longer provide separate discovery and purchase experiences, fueled by separate marketing and merchandising teams and information silos. To remain competitive, brands need to deliver unified and engaging content, commerce, and social experiences. To do this, organizations must transform roles, responsibilities, and enabling technologies to get rid of silos and disjointed digital experiences. Join this panel to learn best practices from your peers about:
• How to bring your brand to life by combining content and commerce
• Best practices for socially-integrated experiences that convert
• How to use content personalization to drive loyalty