Qianna Smith

Director, Social Media
Saks Fifth Avenue

Qianna Smith joined Saks Fifth Avenue (Saks) as Director of Social Media in May. With over 10 years of digital experience in custom content creation and community building, Smith brings her editorial ingenuity to the social platforms at Saks and to SaksPOV blog. Throughout her edit career, Smith has helped readers stay attuned to the breaking developments of the ever-changing fashion zeitgeist, producing content that stays in sync with what's new and hot in fashion. Prior to Saks, Smith held roles that included Senior Editor of the Nordstrom blogs, leading the content platform and voice for Q+A UK; creating the social media strategy for cycle 1 of ‘Asia’s Next Top Model’ TV show; developing the national online platform for Jones magazine; writing as Fashion Contributor for AOL networks; and working as the Fashion & Beauty Editor at Essence.com. In the fashion industry, Smith has become a recognized authority by providing expert style and trend commentary for media outlets such as WWD, Fox Business News, FashionTV and The Guardian UK. Her fresh voice and perspective on fashion and beauty has allowed her work to be featured on MSN Living, Tyrashow.com, Health.com, Shape.com, ExtraTV.com, Huffingtonpost.com and Yahoo.Shine.com. Smith holds a master’s degree in fashion journalism from the London College of Fashion. Twitter handle: @qianna_smith Corporate handle: @saks

Check out the incredible speaker line-up to see who will be joining Qianna.

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Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

09:00 Pinterest: How To Build A Brand Voice That Leads To Your eCommerce Site

Pinterest is the social tool that has the most direct capability to lead back to your eCommerce site. Yes, it does take time to curate, but in an image-filled world, your consumers can browse and be inspired easily. And now Pinterest has the capabilities to alert the pinners if information has changed on a given product, making them more inclined to buy. The experts on this panel teach you ways to build your boards for consumers to buy: Panel discussion areas include:

• Building your brand’s strategic voice on your inspiration board

• Tips to create buzz around your board to have re-pins spread your brand images

• The importance of hi-res photography and inspiration images on Pinterest to convert customers to your eCommerce site

• Monetizing your pinning efforts: is it a true direct link to your eCommerce site?

• Investing in Sponsored Pins: What you need for top exposure