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Luxury Interactive 2014 (past event)

October 13 - 15, 2014

Rockefeller Group, New York, NY

Contact Us: 1.888.482.6012

Lauren Croke, Director of Web and E-Commerce at Eileen Fisher
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Lauren Croke


Director of Web and E-Commerce
Eileen Fisher

Check out the incredible speaker line-up to see who will be joining Lauren.

Download The Latest Agenda

Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015


13:20 Panel Discussion: Creating Digital Marketing Success With Cross-Team Functionality

In an atmosphere where your eCommerce site and digital channels are living and ever-evolving, you need a team that is all-hands on deck. Silos are now broken—so how do you decipher who is responsible for what? And moreover, who pays for it, and how are the results shared? The experts on this panel will share their answers to these questions, to help you:
• Build integrated marketing programs across digital channels
• Align budgets and concepts across departments for:
o Digital advertising
o Social media
o Website
o Marketing
• Agree as a team goals and metrics, and how to share the data collected in a central area