Lauren Croke

Director of Web and E-Commerce
Eileen Fisher

Director of Web and E-commerce at EILEEN FISHER, Lauren Croke has been leading digital efforts for EILEEN FISHER for the past decade. A strategic visionary, Lauren has led a wide range of teams and departments, notably developing and launching EILEEN FISHER into the digital era through the company’s first entry into Ecommerce and later on through the Social Media Program and Cross-Channel Customer Experience Strategy. As head of Web and E-commerce, she places emphasis on the company’s core values of simplicity, collaboration, connection and great design placing the customer at the center and focuses on ensuring the website remains at the forefront of online strategy, innovation, usability and branding. Twitter: @LaurenCrokenyc

Check out the incredible speaker line-up to see who will be joining Lauren.

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Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

13:20 Panel Discussion: Creating Digital Marketing Success With Cross-Team Functionality

In an atmosphere where your eCommerce site and digital channels are living and ever-evolving, you need a team that is all-hands on deck. Silos are now broken—so how do you decipher who is responsible for what? And moreover, who pays for it, and how are the results shared? The experts on this panel will share their answers to these questions, to help you:
• Build integrated marketing programs across digital channels
• Align budgets and concepts across departments for:
o Digital advertising
o Social media
o Website
o Marketing
• Agree as a team goals and metrics, and how to share the data collected in a central area