Kristina Buckley Kayel

Kristina Buckley is Vice President of Communications at the renowned French Jewelry Maison, Van Cleef & Arpels. She has 13 years of experience overseeing Communications and Marketing  for the Americas (North America, Carribean, Latin America and Canada) subsidiaries of several preeminent European Luxury firms. 
Since joining Van Cleef & Arpels in 2008, Kristina has spearheaded a fully integrated communications strategy ensuring qualitative, distinctive and consistent transmission of the Maison’s identity, values and creations across all communication channels. Kristina ensures that digital is treated as a dynamic thread which is woven into all areas she oversees: advertising, special events, COOP marketing, PR, celebrity relations, strategic institutional partnerships, exhibitions, direct mail and eCRM. Examples of her approach include ensuring that print, display and search campaigns are synergistic and contextually distinctive; driving social media conversations throughout the year and heightened during key initiatives (key events, product launches, special exhibitions); penetrating the blogger community in a relevant and authentic way; as well as bringing a digital extension to brick-and-mortar environments through interactive visual displays.