Kate Greer

Director of Global Integrated Marketing
Alice & Olivia

Kate Greer is the Director of Global Integrated Marketing for alice + olivia where she is responsible for developing the brand’s global social media strategy and overseeing the company’s new media program. In addition, Kate is responsible for vetting new social technology and developing strategic partnerships.

Previously, Kate has worked as a new media consultant for technology startups, Fortune 500 companies and influential individuals, including artists, athlete, authors and media personalities. Prior to starting her consulting business, Kate was part of the founding team of the sports social network, QFive, and had previously spent three years leading marketing for a New York-based asset management firm.

Twitter: @kategreer

Check out the incredible speaker line-up to see who will be joining Kate.

Download The Latest Agenda

Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

11:05 Navigating Social Media Waters

Smoothly navigating the racing social waters requires choosing and optimizing the best platforms for your marketing objectives. Smart marketers are finding the next big thing and making the most of existing platforms. The dynamic new media world requires agile strategies and utilizing platforms’ unique infrastructure, growth hacks and SEO to create a humanized, authentic brand experience.
• Global vs local: how to have a cohesive global message by using local channels and tailored content
• Think like a startup: using analytics to make smart decisions
• Building cross-platform customer loyalty: tactics for initiating new customers, maintaining engagement & encouraging participation
• A holistic approach to social strategy: utilizing social for sales, marketing, customer service, international efforts, hr, pr, events, etc.

11:25 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Navigating Social Media Waters
Buffy Sash, CMO, Alice Olivia
Kate Greer, Director of Global Integrated Marketing, Alice Olivia

2. An Ecommerce Platform Does Not Guarantee A Great Customer Experience
Robert Redmond , Sr. Account Executive, CDNetworks

3. Attribution Modeling: Deciphering Which Channel Gets The Sale Credit
Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World

4. Borderless Digital Marketing Opens The Door Of The Global Market For Luxury/Fashion Brands…Is It That Simple?
Jean Marc Rejaud, Professor Advertising and Marketing Communications, The Fashion Institute of Technology

5. High Net Worth Individuals In BRIC-dom: Facts And Myths About Their Consumption Of Luxury
Thomaï Serdari, Director of Research & Adjunct Associate Professor, New York University, Leonard N. Stern School of Business

6. The Global Chinese Luxury Consumer: Opportunities & Pitfalls
Avery Booker, Partner, China Luxury Advisors