Jean Marc Rejaud

Professor Advertising and Marketing Communications
Fashion Institute of Technology

Accomplished marketing executive (American Express and L’Oreal) and consultant, Professor Jean Marc Rejaud is a Full Time Marketing Professor in the Advertising and Marketing Communications Department at the Fashion Institute of Technology (in New York City) where he teaches and researches new trends-best practices in Marketing, Integrated Marketing Communications, (Global) Digital Marketing, Sales Promotion, Database Marketing, Strategic Marketing Planning & (Digital) Marketing Analytics.

Professor Jean Marc Rejaud is the President and Founder of Focus Marketing, a consulting boutique which helps to (re)focus key marketing, digital marketing and marketing communications strategies through information-driven marketing planning, with clients ranging from Fortune 100 companies to small-medium size businesses in the US and Asia.

Check out the incredible speaker line-up to see who will be joining Jean Marc.

Download The Latest Agenda

Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

11:25 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Navigating Social Media Waters
Buffy Sash, CMO, Alice Olivia
Kate Greer, Director of Global Integrated Marketing, Alice Olivia

2. An Ecommerce Platform Does Not Guarantee A Great Customer Experience
Robert Redmond , Sr. Account Executive, CDNetworks

3. Attribution Modeling: Deciphering Which Channel Gets The Sale Credit
Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World

4. Borderless Digital Marketing Opens The Door Of The Global Market For Luxury/Fashion Brands…Is It That Simple?
Jean Marc Rejaud, Professor Advertising and Marketing Communications, The Fashion Institute of Technology

5. High Net Worth Individuals In BRIC-dom: Facts And Myths About Their Consumption Of Luxury
Thomaï Serdari, Director of Research & Adjunct Associate Professor, New York University, Leonard N. Stern School of Business

6. The Global Chinese Luxury Consumer: Opportunities & Pitfalls
Avery Booker, Partner, China Luxury Advisors

15:20 Borderless Digital Marketing Opens The Door Of The Global Market For Luxury/Fashion Brands…Is It That Simple?

The major emergence of digital capabilities and digital marketing across the globe is adding a very powerful tool to the marketing communications mix, that brands can use to expand their global reach and business. Furthermore, the borderless nature of digital opens “automatically” the global markets to an even larger set of brands, increasing consumer choices and competition. While clearly increasing the opportunities for global business, digital marketing is also amplifying the challenges for engaging effective global marketing strategies.
• Multiple platforms, multiple cultures, multiple digital consumptions habits, multiple logistics maturities, etc.. across countries justify adaptation and a stepped approach
• Key challenges associated with implementing Digital Marketing strategies globally for fashion/ luxury brands are not new but they are amplified
• What Digital Marketing presence models to use for global expansion
• How to assess the effectiveness of your Global Digital Marketing presence