Heather Park

Global Executive Director, Digital and Consumer Strategy
NARS Cosmetics, Inc.

Heather Park joined NARS Cosmetics in 2011. During her tenure, NARS has been repeatedly recognized as an industry leader in the digital space, not only for the strength of the content strategy across their owned channels but for innovative digital campaigns. In her role as Global Executive Director, Digital and Consumer Strategy, Heather manages the full scope of digital for the brand, overseeing e-commerce, global consumer strategy, digital advertising and social media strategy. Over the course of her ten years in the beauty industry, Heather Park has transitioned from traditional beauty publicist to digital media specialist. Beginning at Mario Badescu and Revlon Inc, Heather went on to shape the social and digital strategy for MAC Cosmetics in 2007. In 2010, Park joined Momentum Worldwide as a senior Social Media Strategist, working on such accounts as Sony Pictures, American Express, Verizon and Hyundai. Heather currently lives in Astoria with her deaf rescue dog Cordelia; she’s a recovering musician, bitcoin fanatic and enjoys barefoot running, hiking and vegan baking.

Check out the incredible speaker line-up to see who will be joining Heather.

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Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

14:10 Panel Discussion: Partnering With Bloggers And Influencers In The Digital Landscape

Without a doubt, bloggers now influence the way you build your digital efforts. By recognizing the “successful” bloggers, you can make them your advocate, who in turn influences a various audience. Moreover, bloggers are now more apt to work with you and promote your eCommerce site. The executives on this panel have struck successful relationships with the top online influencers, will share how they are:
• Building blogger relationships and understanding their editorial calendar
• Taking a piece of the blogger shared voice community—how to keep the promotions authentic
• Figuring out how to track who is saying what about your brand—and how to respond to negative press
• Connecting with influencers socially—free PR or a time waster?