Emily Culp

SVP, eCommerce & Omni-Channel Marketing
Rebecca Minkoff

Check out the incredible speaker line-up to see who will be joining Emily.

Download The Latest Agenda

Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

09:00 Pinterest: How To Build A Brand Voice That Leads To Your eCommerce Site

Pinterest is the social tool that has the most direct capability to lead back to your eCommerce site. Yes, it does take time to curate, but in an image-filled world, your consumers can browse and be inspired easily. And now Pinterest has the capabilities to alert the pinners if information has changed on a given product, making them more inclined to buy. The experts on this panel teach you ways to build your boards for consumers to buy: Panel discussion areas include:

• Building your brand’s strategic voice on your inspiration board

• Tips to create buzz around your board to have re-pins spread your brand images

• The importance of hi-res photography and inspiration images on Pinterest to convert customers to your eCommerce site

• Monetizing your pinning efforts: is it a true direct link to your eCommerce site?

• Investing in Sponsored Pins: What you need for top exposure