Deb Berman

VP of Client Success
Curalate

Deb Berman is VP of Client Success at Curalate, the leading marketing platform for the visual web. In her role, Debworks closely with digital marketers to help them leverage imagery to increase brand affinity and revenue. Curalate enables brands to measure, monitor, and grow their presence on visual social media sites including Pinterest and Instagram. Curalate is currently in use by over $00 brands including Neiman Marcus, Michael Kors, Gap, and Better Homes & Gardens. Curalate is backed by top-tier venture capitalists including New Enterprise Associates (NEA) and First Round Capital. Prior to Curalate, Deb worked for technology start ups including Justmeans, which was sold to 3BL Media, and Buddy Media where she served as the first Vice President of Account Management. Deb attended Harvard University's Graduate School of Education, Boston University's Graduate School of Management and Colgate University.

Check out the incredible speaker line-up to see who will be joining Deb.

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Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

09:00 Pinterest: How To Build A Brand Voice That Leads To Your eCommerce Site

Pinterest is the social tool that has the most direct capability to lead back to your eCommerce site. Yes, it does take time to curate, but in an image-filled world, your consumers can browse and be inspired easily. And now Pinterest has the capabilities to alert the pinners if information has changed on a given product, making them more inclined to buy. The experts on this panel teach you ways to build your boards for consumers to buy: Panel discussion areas include:

• Building your brand’s strategic voice on your inspiration board

• Tips to create buzz around your board to have re-pins spread your brand images

• The importance of hi-res photography and inspiration images on Pinterest to convert customers to your eCommerce site

• Monetizing your pinning efforts: is it a true direct link to your eCommerce site?

• Investing in Sponsored Pins: What you need for top exposure