Buffy Sash

CMO
Alice & Olivia

Buffy Sash is the CMO of alice + olivia where she oversees Marketing and Digital Commerce. With over 20 years of marketing and online experience in the retail industry, at alice + olivia Buffy leads advertising, digital marketing, social media, customer analytics and global brand strategy. She also oversees the alice + olivia website, supervising digital marketing, merchandising, operations, technology, usability and customer service.

Check out the incredible speaker line-up to see who will be joining Buffy.

Download The Latest Agenda

Global Digital Solutions And Connecting Socially With The World

Tuesday, March 10th, 2015

11:05 Navigating Social Media Waters

Smoothly navigating the racing social waters requires choosing and optimizing the best platforms for your marketing objectives. Smart marketers are finding the next big thing and making the most of existing platforms. The dynamic new media world requires agile strategies and utilizing platforms’ unique infrastructure, growth hacks and SEO to create a humanized, authentic brand experience.
• Global vs local: how to have a cohesive global message by using local channels and tailored content
• Think like a startup: using analytics to make smart decisions
• Building cross-platform customer loyalty: tactics for initiating new customers, maintaining engagement & encouraging participation
• A holistic approach to social strategy: utilizing social for sales, marketing, customer service, international efforts, hr, pr, events, etc.

11:25 Interactive Roundtable Discussions

These interactive sessions are your opportunity to take a deep dive into the topics that were presented earlier in the day. Each attendee has the opportunity to join two discussions during this timeframe:

1. Navigating Social Media Waters
Buffy Sash, CMO, Alice Olivia
Kate Greer, Director of Global Integrated Marketing, Alice Olivia

2. An Ecommerce Platform Does Not Guarantee A Great Customer Experience
Robert Redmond , Sr. Account Executive, CDNetworks

3. Attribution Modeling: Deciphering Which Channel Gets The Sale Credit
Debbie Johnsen, Director, Interactive Marketing, The Leading Hotels of the World

4. Borderless Digital Marketing Opens The Door Of The Global Market For Luxury/Fashion Brands…Is It That Simple?
Jean Marc Rejaud, Professor Advertising and Marketing Communications, The Fashion Institute of Technology

5. High Net Worth Individuals In BRIC-dom: Facts And Myths About Their Consumption Of Luxury
Thomaï Serdari, Director of Research & Adjunct Associate Professor, New York University, Leonard N. Stern School of Business

6. The Global Chinese Luxury Consumer: Opportunities & Pitfalls
Avery Booker, Partner, China Luxury Advisors