Mediacenter

This report from Forrester Research describes how to choose between using a web content management solution, an ecommerce platform, or both.

Ecommerce platform vendors, such as Demandware, Magento and Shopify are enjoying rapid growth among all sizes of online sites. In fact, a recent study by Research and Markets predicts the ecommerce market to grow at a compound annual growth rate of approximately 12 percent over the period of 2012-20161. The study cites high growth of online retail as well as the rising popularity of mobile commerce as two primary market drivers.

Today’s consumers are technologically savvy and digitally connected — and they count on their retail brands to be the same. When shopping across channels, they expect seamless and personalized experiences that make it easy for them to find what they want. Fashion retail is unique in that it’s highly subjective and inherently personal. Shopper traits vary widely among brands, styles, price points and other preferences, and fashionistas aren’t just looking for product; they are looking to retailers as the experts who can guide them in curating their individual style and fashion identity.

In this study by Advertising Age and Rakuten Marketing, omnichannel retail strategies for a better customer experience are examined.

Results to this study, revealed in this report, determine spending trends and marketing successes, as well as areas in need of further development and investigation in the luxury market. The roles of those answering the questionnaire ranged from Chief Marketing Officer to President to SVP of Direct Marketing, Manager of Social Media Marketing and CRM Director. Executives across verticals shared valuable insight into their digital marketing efforts to create an effective benchmark for the industry.

Why Attend Luxury Interactive? High Value: Learn key takeaways from over 50 executives from top luxury brands Diversity: 10 Luxury business verticals are represented. Be inspired by brands you may not usually have access to Champagne Roundtables: Network in a relaxed setting with Leaders in Luxury

The Luxury Institute has conducted research on consumers’ time spent with various media by surveying wealthy consumers in the United States with a minimum household income of $150,000 per year. In this report, the focus is on how these behaviors differ among Millennials, members of Generation X and members of the older Baby Boomer generation.

Pricing is one of the most challenging decisions a product manager can make. In premium, upper premium and luxury goods, high prices signal exclusivity and although the price paid for a luxury or premium good reflects its value, it does not set it. Consequently, as much as when buying cereals and milk, consumers still expect to get a good deal on luxury goods. As a result, what sets luxury/premium pricing apart from pricing of “normal” goods is not as much the price fixing mechanism, but its communication strategy. Click on the image download this exclusive paper.

Download the new report to discover how live video assistance can help you increase conversion rates and average order values (AOV). You’ll see how best in class merchants are using live video help to deliver online results that are more like brick and mortar stores – in both customer satisfaction and sales conversion. 

Rapid growth in ecommerce and the widening variety of platforms have been accompanied by a surge in online data and security breaches, creating widespread vulnerability. The complexity of fraud attempts continuously evolves as fraudsters adopt new and more sophisticated models. This whitepaper describes ways to prevent evolving methods of fraud.